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Boatyard joins world’s elite brands

8th December 2016

The Boatyard Distillery in Co Fermanagh has won a global design award in recognition of the unique branding of its first product, Boatyard Double Gin.

The distillery, located on the shores of Lough Erne, was awarded the Master Award for gin at the Spirits Design Masters 2016, part of the internationally renowned Spirit Masters series.

The accolade is all the more noteworthy as Boatyard Double Gin was only launched to market just over two months ago.

Founder Joe McGirr said the Master Award acknowledged the care and craftsmanship that had gone into the gin’s signature packaging. He said:

"Boatyard Double Gin is the essence of this part of Fermanagh. Organic wheat spirit goes through a double contact distillation process using botanicals which have been foraged and selected for an exceptional flavour journey,” he said.

"We wanted special branding to reflect the uniqueness of our product. The labels used on our bottles are printed on a traditional 1960’s letterpress and the font we chose was actually inspired by an old receipt I found from the first tractor my father ever bought, giving it an authentic and craft feel.

"A lot of time, care and thought went into the branding of this super-premium product, so we are delighted to be included in the same conversations as some of the most established brands in the world, especially considering that we only launched Boatyard Double Gin in September.

"I am absolutely thrilled that we have won this award and I hope it is the first of many for the Boatyard Distillery.”

The Spirits Design Masters, organised by the Spirits Business, have been running for four years now. Each entry was judged according to its category by an independent panel chaired by Christiaan Huynwn, managing director of Cartils design agency.

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