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Social media & digital advertising training

CREATE CLICK-TO-CONVERT ADS WITH EASE

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In today’s digital landscape, social media and digital advertising is a powerful tool to boost visibility and engage potential customers. Our CLICK-TO-CONVERT Masterclass will teach you to set up accounts on platforms like Meta and Google, launch effective paid campaigns, optimise performance, and achieve measurable results.
You’ll learn how to:

  • We’ll help you evaluate which channels are best for your audience such as Facebook, Instagram, LinkedIn, Pinterest and Google. Learn to set up your accounts, connect them to your social media channels and website for accurate tracking, and navigate these platforms with ease.

  • From defining your campaign objectives to selecting your target audience and budget, we’ll walk you through the process of devising a successful campaign. You’ll learn how to create compelling ad copy and visuals that resonate with your audience. We’ll also cover best practices for ad placements on both Meta and Google to maximise your success.

  • We’ll teach you to use analytics tools on Meta and Google to monitor key metrics like click-through rates, conversion rates and return on ad spend. You’ll learn to interpret this data to understand audience behavior and preferences, as well as implement A/B testing for different ad creatives and targeting options.

MW Advocate Senior Advisor, Sibley Berty.

MEET YOUR TRAINER:
Sibley Berty

With nearly a decade of experience as a digital campaign specialist across retail, tourism, health, recruitment, and more, Sibley has a strong track record of developing impactful campaigns for a wide range of B2C and B2B businesses. Some examples include Lunn’s Jewellers, Gucci, Queen’s Arcade and Special Olympics.

MW Advocate Senior Advisor, Sibley Berty, delivering a workshop.

Let’s work together

Interested in our social media and digital advertising masterclass? Fill out some information below and we will be in touch shortly.